Christmas Wishes Campaign

A series of interface designs for the NSPCC Christmas Wishes campaign, which allows people to make donations in a variety of ways such as sending a Letter from Santa, eCards and percentages of online purchases. The funds raised support the NSPCC's vital work to protect vulnerable children from abuse and neglect.

Client

NSPCC

Role

UI design, Ecard design, Email Design
Tablet on a mint green desk displays NSPCC's Christmas charity webpage featuring a Santa cartoon and a call to send a letter for a £5 donation.

The Brief

The NSPCC's Christmas Wishes campaign allows people to make donations in a variety of ways, from sending a Letter from Santa to purchasing eCards. A percentage of each purchase supports the charity's work protecting children from abuse and neglect.

I was asked to design email templates and eCards to support the campaign.

NSPCC website showing a Santa illustration holding a £5 donation letter with text asking if you know someone who would like a letter from Santa, displayed on a desktop and tablet.

Approach

Email Design

I designed a series of email templates to help keep users informed of the status of their Letters from Santa and highlight other features in support of the campaign. The aim was to present a clear message with a visually appealing, responsive layout and consistent branding.

Gmail inbox showing an NSPCC thank you email with a snowman banner, donation info, order reference, and support shopping links.

eCard Design

Another feature of the campaign was personal and corporate eCards. I provided UX support for the functionality of the user journey from the website, to the creation of the eCards and email templates.

Tablet displaying the NSPCC Wishes website page for creating a customizable eCard with options for greetings, colors, and message input.
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